First off, ALWAYS adhere to Facebook's advertising rules and make every effort to keep your account in good standing. Using CAPS LOCK for the entirety of your ad is a bad look and Facebook doesn’t care for it either. Don't despair! If you’re advertising physical goods, your product labels can contribute to the overall text percentage detected, so you may need to get creative with how you show them. 3. The best ads rely on clarity and transparency, not outrageous claims or bogus promises. You can expect your ad to be rejected if your copy features too many capitalized letters. This includes showing minors weight loss products, alcohol-related items or services, gambling, and dating services among others. This shouldn’t be a problem since anyone 18 is a bad lead anyways. They changed their phone number and don’t wanna see you anymore :-(. Logging in from Multiple Locations or IP Addresses, Every time one of your ads is rejected, your account earns a derogatory mark. Suggesting Characteristics About Your Targeted Audience, “Chocolate lovers have a hard time resisting our…”, Disability and/or medical condition (mental health included), Sexual orientation or practices, and gender identity, 8. How can you make sure this doesn’t happen again? It must be directly related to the ad, be functional and can´t request software download in order to show its content. Claiming to make someone’s debt disappear or making misleading promises about what results people can expect are a bad idea. Avoid sensationalist claims. If you suggest that your audience is a particular way, you could offend them and your ad could get rejected. As with everything on Facebook, the more you do it, the better Facebook recognizes what you’re doing, so this problem should decrease over time. A few weeks ago Facebook decided to ban all Cryptocurrency and ICO related ads. Select Ad Center. You might find a way that works 10 or 100 times better than Facebook ads. I notice I keep writing ads that keep getting rejected due to “personal attributes”. This hands down is one of the top reasons most ads are rejected. That killer headline you put on the image of your ad? Firstly, Facebook Ads that target people, or exclude people, based on race, colour, or ethnicity are automatically blocked by Facebook’s Algorithm. …you’re going to find yourself on a one-way train to Facebook ban land. I’ve experienced this back and forth with Facebook over the years. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Your landing page must be functional, without crazy amounts of pop up windows, malware, or scripts which prevent people from backing out of your site. Inappropriate targeting will get your ad rejected. The reason Facebook will reject your ad if the link text doesn't match where you're sending people when they … Really, just avoid doing obviously stupid or shady stuff. 199 E Flagler St #398 Miami FL 33131 United States, © 2021 CharlesNgo.com - All rights reserved. I am so fed up with Facebook I need to talk to Mark Zuckerburg himself. How Fortune 100 companies are using innovative marketing technology to programmatically ampl... Industry Dive’s press release service launches Visibility Reports, 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust, Why Shoppable UGC is the Future of eCommerce Experiences, Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See, Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads. Basically, if you’re a creep and try to target young people with certain ads, you’re playing a risky game. Sometimes, it takes more than that. It’s now possible to be approved with an ad image of over 20% text, but your reach will be significantly reduced. If a person can’t load the page, it hurts a user’s experience. The longer you keep trying to force your idea of Facebook Ads working for you and you keep getting accounts suspended, you are holding back your … For example, alcohol-related advertising has its own set of restrictions: “Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook’s targeting guidelines and applicable local laws.”. Avoid overly cutesy or clever stuff too. LinkedIn is looking to help professionals and businesses better prepare for coming industry shifts with its new LinkedIn Learning Hub. Really? If you’re offering to take people to a fitness blog and instead they land on a dating app download, it’s like talking about Fight Club: you’re going to be rejected and possibly booted. There are certain exceptions as the platform isn’t perfect, but you want to be well within the boundaries and “rulebook.”. Be careful in your use of targeting when creating ads for product types which fall into restricted categories. If it contains misleading information about your product, you’re asking for trouble. This is a specific issue with images, … Given this probability. Facebook didn’t get over a billion users by being dumb. Certain topics are banned, period, under Facebook’s Advertising Guidelines for Prohibited Content. Make Sure Your Image Isn’t Imitating a Video. Thanks for reading. One product has different pattern color and pattern. Rejected Facebook Ads: Circumventing Systems This means that Facebook ads must not use tactics intended to circumvent the Facebook ad review process. https://www.socialmediaexaminer.com/facebook-ads-rejected-heres-what-to-do If you’re suggesting characteristics or traits about the person reading your ad, you’re running the risk of getting rejected. Again, this goes back to not being a moron and using common sense when creating ads. Want to share a company announcement with your peers? The Facebook powers that be have been occasionally rejecting ads relating to the special categories, in order to keep the man off their tail, so don’t be surprised if your ad initially gets rejected. The longer you’ve been advertising, the fewer ads you’ve had rejected and the more money you’ve spent, the faster you’ll get your ads approved. If you’re racking up a history of rejected ads, you’re going to probably have an increasingly difficult time getting things approve. Yes, Facebook actually cares about grammar. Facebook Ads Hello, I just started getting real life experience making Facebook ads for my friend who is a dentist, and I am doing his Facebook and google Ads. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Top Ten Reasons Your Facebook Ads Are Being Rejected, LinkedIn Announces 'LinkedIn Learning Hub' to Provide More Comprehensive Skills Development Pathways, TikTok Launches New 'Playlists' Feature to Group Clips into Themed Collections, Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option, YouTube Provides New Overview of How its Video Recommendation Systems Work, Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators, How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target. Go to your Facebook Page. Sometimes good ads are rejected or bad ads are approved. What to Do if Your Ad is Rejected | Facebook Business Help Center If your ad was rejected not fully complying with our policies, you can request another review. Solved: My fb shop sells ceramic tiles samples to promote my offline store. Calling out people directly or referring to a specific individual or group in your … Keep inside the lines, don’t press the boundaries of the rules. You may have experienced your last ad rejection. Run FB for a few years and it starts feeling like Stockholm syndrome. It’s like you have a quality score at the account level. Instructions should be crystal clear and impossible to misunderstand. Wrong ad content. Follow the rules and keep the above in mind, and who knows? While including prohibited content could result in your Instagram … If your ads frequently get rejected on Facebook, consider whether you may be committing some of the "Facebook sins" above. There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. If you travel often, using Facebook’s Ad Manager app on your phone can help you avoid this issue. That’s kind of important, both for keeping your account active and for not going to jail. Facebook’s Advertising Guidelines for Prohibited Content, The Ultimate Guide to Affiliate Marketing. I have tried everything suggested above but my ads keep getting rejected and I think it's because of my domain name. Promoting products that are considered "prohibited" If you are promoting a product … You’re going to ban my account and not give me a second chance? In other words, don’t offer a fitness product and then try to sell people on a cryptocurrency. 5 comments. You may be all about that digital nomad life, but … It’s hard to say how these are weighted but you can bet that your account history plays a role as to whether your future ads will be approved. Here’s an example of doing things the wrong way: “You love chocolate don’t you?”, Here’s a better way: “Chocolate lovers have a hard time resisting our…”. A big part of it is they tweak their policies often. Last Updated on April 05, 2021 Hello Friends, Happy to share a solution to one of the most common issues among Dropshipping promotion. Just when you think all the Facebook advertising campaigns are good to go, you get the dreaded “rejected ad” email from Facebook. Every Facebook ad account has a trust score and this is an important part of whether your ads will be accepted, rejected or delayed for a while. If your takes users to a completely different landing page than what was initially suggested, you’ll probably be rejected. And it makes you look like your a high school girl. Not gonna happen if it takes up more than 20% of the image. Navigating Facebook’s ad requirements can feel like walking through a minefield, but generally speaking, if you play by the rules you should be okay. What about all the good times we had? Image text: OK – Your advert will run normally, Image text: Low – Your advert’s reach may be slightly lower, Image text: Medium – Your advert’s reach may be much lower, Image text: High – Your advert may not run, 2. Remember, Facebook wants people to have a good overall experience. Essentially you don’t want to allude to any personal attributes your audience has. Basically, don’t be a moron. Posted at May 11, 2018 4:28:56 PM by THAT Agency | Share When you run as many You can get more business and marketing advice in my weekly newsletter. Provide each of these individuals access via the Business Manager for their respective locations. If you have in any way worked with Facebook Ads, you are 100% aware of this phenomenon. Facebook’s recent ban on cryptocurrency related ads (even for legitimate businesses) is evidence of that. The worst part? You may be all about that digital nomad life, but Facebook’s security measures will potentially disable your ad account if they see you logging in from multiple different IP locations. Keep this list handy, so the next time you create Facebook ads you'll have it to refer to - and lower the odds your ad will be rejected. Editing your Facebook ads and saving … This can also get messed up by something as simple as a typo in your destination URL. If you're a marketer who has advertised your goods or services on Facebook, chances are you've had at least one rejected - which seems to be very common! Your landing page must be relevant to the ad copy and image. Capitalizing every word in your ad will result in rejection, … Steer Clear of Big Promises (and Fraud), 9. When the platform was new, you absolutely could NOT get an ad approved with more than 20% of text. You should also list out your business’s address, e-mail, phone number, and relevant information to your industry such as FTC compliance disclaimers and so forth. You might be surprised. Sort of. Try to maintain a high ratio of approved to disapproved ads. Facebook isn’t happy when ads contain more than 20% text. Keep your ad copy readable, keep it succinct, and avoid loads of grammatical errors. By clicking "Free Instant Access", you agree to our Terms and Privacy Policy. When I create a facebook ad for them, it says it violates the "before-and-after" advertising policy. Discover announcements from companies in your industry. What they approve or disapprove can feel inconsistent. Let’s say … If your ad is classified systematically by Facebook as being in this category, and you are not actually being … You can decrease your font size or even reduce the spacing between your letters to make yourself more compliant, but do you really want to be cramming tiny letters onto your ad? Another solution is to keep separate business accounts for different users and offices (even for team members). So I've spent the last 2 hours trying to promote my shopify store using Facebook ads. But if your ad doesn’t get approved, a notification pop-ups, along with the reason behind the approval. These are not allowed as well: Products that … Logging in from Multiple Locations or IP Addresses. The goal is to help you get more ads approved and stay on Facebook’s good side. If so what did you do to get out of it. Facebook Ad Rejected Because of Your Trust Score. They can pick up on when people are trying to skirt the rules. First, they’re always getting mad at you and won’t tell you why. You think your relationship is going great with Facebook, but then you come home to see that they threw all your shit on the curb. Join over 50,000+ people. It’s like you have a. ), Pharmaceuticals (both legal and banned substances), Unsafe supplements (at Facebook’s discretion), Adult products for sexual enhancement, enjoyment or otherwise, Controversial content which exploits political or social issues for commercial purposes, Prohibited financial products or services (such as those related to cryptocurrency), Discriminatory ads against people based on any personal attributes, Violence and shocking imagery (such as dead bodies), 6. If you’re landing page is shady, Facebook will drop the rejection hammer. Click subscribe now and join us. Select Edit Ad. Photo Credit: Facebook Ad Rejection/shutterstock. Bad Targeting on Age Restricted Topics, Spyware or malware and included surveillance equipment (like spy cams and gps trackers. Basically, Facebook doesn’t want people getting offended and pissed off. I spent so much money on you! No matter how much you love your offer, promising extreme outcomes like losing 10 pounds in 48 hours, or making $10,000 in your first week are begging Facebook for ad rejection. (Give cheap clicks to the poeple we like, increase CPC’s for the people we don’t like). If your campaign is pushing supplements, you probably should be advertising somewhere other than Facebook. And remember things are changing all the time. I’ll change, I swear! Facebook isn’t stupid, and they don’t like it when people try to get tricky with their ad URLs. And if it goes through a manual review, then that depends on the person’s interpretation of the policies (and their mood that day). If you find yourself doing that, you probably just need to write a better headline. If your ad could potentially cause a lawsuit against Facebook, they’ll drop you faster than Taylor Swift dropping boyfriends. Make changes to your ad and select Save Changes. What happens off-platform is just as important as what happens on Facebook itself. It has only gotten worse in recent months due to new regulations. Err on the side of caution and be compliant with local laws. Many affiliates get this one wrong. https://www.jonloomer.com/facebook-ads-rejected-account-banned Although the functionality and user experience will feel compromised, it’s better that than to risk a temporary account ban. Facebook’s the gold standard in advertising. Why Do My Facebook Ads Keep Getting Rejected?

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